Colorectal cancer trends & insurance:

Adapting to changing risks

At this year’s LUCID conference, Hannover Re was represented by Kate Baldry, Underwriting Research & Systems Developer at Hannover Re UK, and Dr Matthew Procter, Chief Medical Officer & Head of Medical Services at Hannover Re South Africa. ­Together, they presented on the rising incidence of early-onset colorectal (or bowel) cancer and its implications for insurance.

The session aimed to:

  • Identify the key lifestyle, biological, and genetic factors contributing to the increase in early-onset colorectal cancer (CRC)
  • Explore what is currently being seen in underwriting and claims, and examine possible reasons behind the trend
  • Review current screening protocols and consider the implications for risk assessment

The rise in early-onset colorectal cancer

In recent years, there has been growing attention on the rise of colorectal cancer in younger individuals, particularly those under 50. In the UK, high-profile cases like that of Dame Deborah James, also known as “Bowel Babe,” have helped bring this issue to public attention. Diagnosed with stage 3 bowel cancer at just 35, she became a powerful advocate for symptom awareness before sadly passing away at the age of 40. Her openness helped break taboos around the subject and raised significant funding for research.

At Hannover Re UK, our claims team has noted a growing number of cases involving younger individuals. While names have been changed to protect the claimants’ privacy, their stories are real. Ellie was diagnosed with stage 2 colorectal cancer while eight months pregnant, facing major surgery after childbirth. Jay, a 42-year-old doctor in apparent good health, presented with severe abdominal pain and sadly passed away just weeks after being diagnosed with advanced metastatic disease. Chris, aged 27, was diagnosed during lockdown following persistent stomach pain and underwent surgery and chemotherapy in isolation. These personal stories bring the statistics to life.

Cancer still predominantly affects older individuals, but incidence among younger people is rising.

That's around the number of people under the age of 50 diagnosed with bowel (colorectal) cancer each year in the UK, according to Cancer Research UK. This averages out to approximately six cases per day.[1]

This trend has important implications for underwriting and claims, making it a priority area of focus for Hannover Re.

To explore this further, Dr Matthew Procter presented findings and perspectives from both medical and insurance domains.

“I’d been aware of this issue, but the depth of research we uncovered in preparing for this presentation was genuinely alarming”
Dr Matthew Procter

Since the 1980s, there has been an approximate fourfold increase in the incidence of early-onset colorectal cancer (defined as occurring before age 50).[2]

While some might assume this is due to increased screening, the data shows otherwise. Nor is the rise linked to hereditary or genetic cases, which have remained relatively steady. Instead, it’s the sporadic cases, those with no known inherited risk, that are driving the increase, making the trend more concerning.

The above graph represents a composite of data extracted from multiple published sources (see references).[3]

Stage at diagnosis

A further cause for concern is the stage of disease at the time of diagnosis. Less than a third of early-onset colorectal cancers are detected at stage 2. Most are diagnosed at more advanced stages (stage 3 or 4) making treatment more complex and prognosis less favourable. Some studies used for the graph below reinforce this trend.

Chen et al. (2017) analysed 485 patients - 253 under 50 and 232 aged 50 or older - finding that 72% of younger patients presented with Stage III or IV disease, compared to 63% in older adults. Similarly, Chambers et al. (2020) reported that 67.2% of patients aged 20–49 had advanced-stage colorectal cancer, versus 55.3% in those over 50, based on data from the National Cancer Registration and Analysis Service database.

While these studies confirm the trend of advanced-stage colorectal cancer diagnoses among younger adults, they do not fully explain the higher incidence in this demographic. This is reflected not just in the research, but in Hannover Re’s own claims data.

The above graph represents a composite of data extracted from multiple published sources (see references).[4]

Colorectal cancer staging can be misleadingly optimistic: a tumour may be classified as stage 2 even at T4 (tumour growth into nearby structures), although with such T a classification well over half of these lesions are associated with local or distant spread. Ideally, detection should happen at in-situ, T1, or T2 stages, before the risk of distant metastasis increases.

This raises the question: why aren’t these cancers detected earlier? Symptoms such as changes in bowel habits, abdominal discomfort, anaemia, and rectal bleeding are often nonspecific and can be misattributed to less serious conditions like haemorrhoids or dietary issues. For a healthy 40-year-old, these signs may not immediately raise alarm, leading to significant delays in diagnosis. Studies indicate that the median time from symptom onset to diagnosis ranges from 4.8 to 9.7 months, even among individuals presenting multiple warning signs.[5] This delay contributes to a higher likelihood of advanced-stage disease at diagnosis, underscoring the need for heightened public awareness and updated screening protocols. Emerging evidence also suggests that early-onset colorectal cancers may be more aggressive in nature, further reinforcing the urgency of earlier detection.

Risk factors & underwriting

Underwriting colorectal cancer risk involves assessing known factors such as inflammatory bowel disease (Crohn’s, colitis), previous polyps, unexplained anaemia or blood loss, and digestive symptoms like unexplained weight loss or abdominal pain. Many risk factors remain unknown or are not routinely captured in underwriting or medical records. Lifestyle factors like exercise and diet are important but challenging to incorporate into underwriting decisions.

A review was conducted of over 100 unique claims for colorectal cancer in individuals under 50, across life, critical illness, and total permanent disability policies, all paid within the last five years. Nearly two-thirds of these claims were male, consistent with population data. Approximately 80% were non-smokers, 20% were smokers, though ex-smoker status was often unavailable. Alcohol consumption data was limited and often vague.

Six claims were paid within the first year, some within just three months. Diagnoses were frequently at an advanced stage, and 75% of claims were for critical illness policies. Many involved lymph node spread or metastases. While lockdowns may have contributed to delays, most patients sought medical help promptly, with GPs responding appropriately.

Surprisingly, none of the claimants reported a family history of bowel cancer at application, though some mentioned second-degree relatives at the claim stage. Emerging research linking family history of diabetes in men under 60 to colorectal cancer is worth further study. Regarding underwriting, one applicant with ulcerative colitis was rated accordingly; another was diagnosed after application. Notably, 80% of claims were accepted at standard rates. It appears that many of these diagnoses are sporadic.

Height & cancer risk

An interesting observation from the Hannover Re UK data science team is that the claimants were taller than average - many exceeding 6′, with the tallest reaching 6’8”. Exploring this further reveals a clear link between height and cancer risk. Although the lowest relative increase in risk is for colorectal cancer, that risk exists and is significant. A meta-analysis of 47 observational studies involving 280,644 CRC cases shows that colorectal cancer risk increases by approximately 14% for every 10 cm rise in height and about 10% for males and 16% for females per 10 cm increase. Individuals in the tallest height percentile face a 24% greater risk compared to those in the shortest percentile.[6] While this relative increase is lower than for some other cancers, the consistent significance across sexes and studies indicates it's a robust finding that should not be overlooked.

The microbiome, obesity & lifestyle factors

Emerging research highlights that maintaining a healthy gut microbiome is crucial for lowering colorectal cancer risk. Dysbiosis – an imbalance in the microbiome – creates a gut environment conducive to cancer growth, whereas a balanced microbiome helps suppress tumour development.

Obesity is a well-known disruptor of microbiome balance and a risk factor for numerous diseases, including cancer. However, individuals with a normal BMI can also experience gut dysbiosis and metabolic dysfunction.

What is the gut microbiome? [7]

Key considerations include:

  • Gut dysbiosis can occur even in individuals with a normal BMI.
  • A normal BMI doesn't guarantee metabolic health; subclinical issues like prolonged hyperglycaemia and hyperinsulinaemia can promote chronic inflammation, elevating cancer risk.

Physical activity offers benefits beyond supporting metabolic health: it positively alters microbiome diversity, improves gut transit, reduces exposure time to carcinogens, lowers systemic inflammation and oxidative stress, and enhances immune surveillance, collectively helping intercept abnormal cells before they develop into tumours.

While obesity exacerbates these issues – driving insulin resistance, systemic inflammation, visceral fat accumulation, and further microbial imbalance – the association between gut health and cancer risk is significant across all weight categories. Elevated BMI has been linked to a fourfold increased CRC risk in some populations, with even stronger effects observed in women. This data underscores the importance of maintaining gut and metabolic health for all individuals, regardless of BMI.

The above graph represents a composite of data extracted from multiple published sources (see references).[8]

Early on-set colorectal cancer: what has changed?

The changing exposome

Given the increase in early-onset colorectal cancer since the 1990s, we must consider how the UK’s exposome has evolved since the 1950s to 1970s.

Single-use plastics – first popularised in the 1950s – have become prevalent in our daily lives.

“Recent research highlights that humans may ingest up to 5g of microplastics weekly, roughly equivalent to a credit card in weight. While the long-term health implications remain unclear, this exposure is concerning."[9]
Kate Baldry

Plastic compounds like Bisphenol A (BPA), used in many packaging products, have been shown to disrupt gut microbiota balance. Additionally, modern life encourages sedentary behaviour, with increased indoor time linked to heightened exposure to indoor pollutants – factors associated with colorectal cancer risk.

Ultra-processed foods also play a significant role. Since the post-war era, staples like white bread, sugary cereals, fizzy drinks, and highly processed meals have replaced whole foods. The rise of ultra-processed foods in the 1970s brought a surge in artificial additives – preservatives, colourants, texturisers, and sweeteners – driving a shift away from natural diets. Today, oncologists are treating younger adults in their 20s with healthy lifestyles yet still developing colorectal cancer, raising concerns about environmental and dietary contributors.

Moreover, prenatal exposures matter. Maternal factors such as advanced age, high BMI, smoking, and alcohol use during pregnancy have long-term implications for offspring. Notably, almost 40% of pregnant women smoked in the 1970s, and around 26% did so into the early 2000s.[10]

Screening:

The rising incidence of early-onset colorectal cancer naturally raises questions about current screening practices. Colorectal cancer screening, typically through faecal tests (like Faecal Immunochemical Tests) and colonoscopies, has long been offered to people aged 50 and over worldwide. This approach has led to a definitive reduction in both incidence and related mortality as European age-standardised colorectal (or bowel) cancer mortality rates for males and females combined decreased by 45% in the UK between the early 1970s and 2017–2019.[11]

Contrasting this, is evidence that colorectal cancer is rising sharply in people under 50 – who typically fall outside current screening criteria – traditional age and history-based guidelines may no longer suffice. Most programmes still rely on a one-size-fits-most model, using age, family history, or polyps to determine risk. In the UK, for instance, the FIT screening programme starts at age 50 in England and was recently lowered from 56 with biennial screening. Scotland already begins at 50. Screening protocols, however, should expand beyond basic criteria and incorporate additional factors discussed today – BMI, exercise habits, alcohol intake, microbiome health – to refine risk stratification and capture those at elevated risk, regardless of age.

Next steps:

The rise in early-onset colorectal cancer challenges us to rethink support strategies, especially for those who fall outside traditional risk categories. Every claimant and cancer experience is unique, and younger adults often face distinct issues that standard care packages don’t typically address. These concerns are highlighted through the claimants mentioned earlier in this article such as; Ellie, diagnosed during pregnancy, and concerned whether she can breastfeed or have more children; or Jay, who was hospitalised and felt isolated because he didn’t know anyone else in this position; and Chris, who had only been in his job a year, renting whilst studying at university, missing his social life and worried whether he could date again now he has a stoma.

These are not general concerns; they are specific, life-stage questions that demand a more tailored response. At Hannover Re UK, we’re exploring how support services could be adapted for younger claimants or whether education, mental wellness, or insurance-based care can fill any gaps in support for this unique demographic.


Authors

Kate Baldry

Underwriting Research & Systems Developer

Hannover Re UK Life Branch

Tel. +44 7825 59 6647

kate.baldry@hannover-re.com

Dr Matthew Procter

Chief Medical Officer & Head of Medical Services

Hannover Re South Africa

Tel. +27 11 481 6729

matthew.procter@hannover-re.com


References

  1. People under 50 diagnosed with bowel cancer are not being tested for Lynch syndrome. | Bowel Cancer UK

2. Araghi et al. (2019): Population-based colorectal cancer (CRC) incidence trends from seven high-income countries (1988–2014)

Siegel et al. (2020), Vuik et al. (2019): SEER (USA) and European cancer registry data providing age- and sex-specific trends in CRC incidence

Additional projections to 2024 were modeled based on Average Annual Percentage Change (AAPC) values using joinpoint regression models where direct data were unavailable.

3. "Colorectal Cancer Statistics, 2020." CA: A Cancer Journal for Clinicians 70, no. 3 (2020): 145–164.

Vuik, Ferenc E. B., et al. "Increasing Incidence of Colorectal Cancer in Young Adults in Europe over the Last 25 Years." Gut 68, no. 10 (2019): 1820–1826.

Araghi, Marzieh, et al. "Changes in Colorectal Cancer Incidence in Seven High-Income Countries: A Population-Based Study." The Lancet Gastroenterology & Hepatology 4, no. 7 (2019): 511–518.

Lowery, Jonathan T., et al. "Underutilization of Genetic Testing Among Patients with Hereditary Colon Cancer Syndromes: A Cohort Study." Genetics in Medicine 18, no. 7 (2016): 725–732.

Pearlman, Rachel, et al. "Prevalence and Spectrum of Germline Cancer Susceptibility Gene Mutations Among Patients with Early-Onset Colorectal Cancer." JAMA Oncology 3, no. 4 (2017): 464–471.

4. Chen, Frank W., V. Sundaram, T. Chew, and U. Ladabaum. "Advanced‐Stage Colorectal Cancer in Persons Younger Than 50 Years Not Associated With Longer Duration of Symptoms or Time to Diagnosis." Clinical Gastroenterology and Hepatology 15, no. 5 (2017): 728–737.e3.

Parramore, J. B., J. P. Wei, and K. A. Yeh. "Colorectal Cancer in Patients Under Forty: Presentation and Outcome." American Surgeon 64, no. 6 (1998): 563–568.

Chambers, A., S. Dixon, P. White, et al. "Factors Associated with Advanced Colorectal Cancer Differ Between Young and Older Adults in England: A Population-Based Cohort Study." Colorectal Disease 22 (2020).

5. Study Identifies Potential Warning Signs of Colorectal Cancer in Younger Adults was originally published by the National Cancer Institute.

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7. Amon, Protima, and Ian Sanderson. "What is the microbiome?." Archives of disease in childhood-Education and Practice 102, no. 5 (2017): 257-260.

8. P. Campbell, Yi Lin, Stephanie A. Bien, J. Figueiredo, T. Harrison, Mark A Guinter, S. Berndt, H. Brenner, A. Chan, J. Chang-Claude, S. Gallinger, S. Gapstur, G. Giles, E. Giovannucci, S. Gruber, M. Gunter, M. Hoffmeister, E. Jacobs, M. Jenkins, L. Le Marchand, Li Li, J. McLaughlin, N. Murphy, R. Milne, P. Newcomb, Christina C. Newton, S. Ogino, J. Potter, G. Rennert, H. Rennert, Jennifer G. Robinson, L. Sakoda, M. Slattery, Yiqing Song, E. White, M. Woods, G. Casey, L. Hsu and U. Peters. "Association of body mass index with colorectal cancer risk by genome-wide variants.." Journal of the National Cancer Institute (2020).

A. Thrift, Jian Gong, U. Peters, J. Chang-Claude, A. Rudolph, M. Slattery, A. Chan, A. Locke, Bratati Kahali, A. Justice, T. Pers, S. Gallinger, R. Hayes, J. Baron, B. Caan, S. Ogino, S. Berndt, S. Chanock, G. Casey, R. Haile, Mengmeng Du, T. Harrison, M. Thornquist, D. Duggan, L. Le Marchand, N. Lindor, D. Seminara, M. Song, Kana Wu, S. Thibodeau, M. Cotterchio, Aung Ko Win, M. Jenkins, J. Hopper, C. Ulrich, J. Potter, P. Newcomb, M. Hoffmeister, H. Brenner, E. White, L. Hsu and P. Campbell. "Mendelian Randomization Study of Body Mass Index and Colorectal Cancer Risk." Cancer Epidemiology, Biomarkers & Prevention, 24 (2015): 1024 - 1031.

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9. Martin Pletz, Ingested microplastics: Do humans eat one credit card per week?, Journal of Hazardous Materials Letters, Volume 3, 2022, 100071, ISSN 2666-9110

10. https://ncds.info/home/what-have-we-learned/smoking-during-pregnancy

Orton S, Bowker K, Cooper S, Naughton F, Ussher M, Pickett KE, Leonardi-Bee J, Sutton S, Dhalwani NN, Coleman T. Longitudinal cohort survey of women's smoking behaviour and attitudes in pregnancy: study methods and baseline data. BMJ Open. 2014 May 14;4(5):e004915. doi: 10.1136/bmjopen-2014-004915. Erratum in: BMJ Open. 2015 Nov 03;5(11):e004915corr1. doi: 10.1136/bmjopen-2014-004915corr1. PMID: 24833689; PMCID: PMC4025445.

11. Bowel cancer mortality statistics | Cancer Research UK

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